#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Download Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising’s effect on your online properties Over-allocating budget to a specific service you provide The expiration date on using PPC …

#44 Don’t Forget to Close the Back Door

Podcast Transcription: Hello, and Welcome once again to the Dental Marketing Mastery series. This podcast is brought to you by DentalWebContent.com and New Patients Incorporated. I’m Howie Horrocks, the Founder of New Patients Incorporated, along with me once again, as my friend and partner and the President of New Patients Incorporated, Mark Dilatush. Howie: Hello, …

42 Pieces of New Content, 3-2-2017

Radio Scripts Use these scripts in your local radio promotions. Propel Orthodontics Radio Script. New Part# 11367 Social Media Contain text and images. Use on Facebook, Pinterest, Twitter, and your other social media properties. Sealants 1 – Social Media Posting. Informative short write-up about Sealants. Text and image included.  New Part# 11360 Sealants 2 – …

#43: Online Patient Scheduling | It’s Not the Antichrist! Interview with LocalMed CEO Keith English

Download Listen In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear. Podcast Transcription: Hello, and Welcome once again to the Dental Marketing …

#42: Commitments Part 2

  Understand ROI, Close the Back Door, Commit to Capacity Download Listen In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem …

#41: Referrals! How to Ask, Reward, and Incentivize

  Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your …

#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Download Listen Podcast Highlights:   Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of TRULY branded dental practices How long does it take to …

#38: The Truth About Duplicate Content

Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Download Listen Podcast highlights: What’s real and what’s not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs. unproven Website companies Dentists who want to write every word on their website Google’s algorithm …