Monthly archives: August, 2016

Dental Marketing Mastery #15: What’s better, custom or cookie cutter? The surprising answer

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Download Listen iTunes Stitcher Podcast Highlights: Understanding how your promotions look and sound Is originality preferable to something that isn’t? Left brained and …

Dental Marketing Mastery #14: Common Mistakes, Part 2. What Works, Marketable Attributes, and What REALLY Matters

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: Why using what you “like” can be an expensive pitfall. Taking input from non-professional sources on your marketing. Realizing that what …

Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

Download Listen: Listen in iTunes Listen in Stitcher Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and its marketing spend Mistake …

Dental Marketing Mastery #9: Do You Promote Your Own Practice? Great! Where will You Get the Content?

In episode 9 of Dental Marketing Mastery, Mark and Howie explain the launch of Dental Web Content, an online portal for dentists that has a library of proven and effective advertising content. Download Listen: Listen in iTunes Listen in Stitcher Watch: Podcast Transcription: Hello, and Welcome once again to the Dental Marketing Mastery series. This …

Dental Marketing Mastery #8: Interview with Julie MItchell, FAADOM (Part 2). How do Specialists use Dental Web Content?

How can Dental Web Content help Dental Specialists? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience managing dental practices. Download Listen: Listen in iTunes Listen in Stitcher Watch: Podcast Transcription: NPI Click: Hello, and welcome once again to the dental marketing mastery series. This podcast …

Dental Marketing Mastery #7: Interview with Julie Mitchell, FAADOM (Part 1). How do Office Managers use Dental Web Content?

  How can Dental Web Content help office managers? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience managing dental practices. Download Listen: Listen in iTunes Listen in Stitcher Watch on YouTube: Podcast Transcription: Hello, and Welcome once again to the Dental Marketing Mastery series. This …