#79 Preparing for Next Year Part 6: Design

Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, “Preparing for Next Year!” Let us Prepare Your Marketing Plan: https://goo.gl/NdO48X Download: https://goo.gl/q78pkc Join Our Facebook Group: https://goo.gl/MrPhPq Podcast Highlights -Do you promote one thing, or multiple things at a time? …

#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring

Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Download Listen Follow us on iTunes Follow us on Stitcher Follow us on Libsyn Episode Highlights: Committing to tracking Online timing Offline timing Getting the …

#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning

We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Download Listen Podcast Highlights: Budget misallocations Rotating services Deployment costs Avoiding the niche trap The biggest myth about capacity The numbers to look at when planning for capacity …

#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Download Listen Podcast Highlights Ideas vs. statistics Budget allocation basics The real target market you should be after Established budget formulas Building assets without going overbudget Building your marketing foundation Properly targeted …