Tag «targeting»

Passive Aggressive Marketing

Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …

The Best Formula for Radio Advertising

If you are considering using radio advertising to attract patients to your practice, you might benefit from our experience. Here is what we have found to be the best formula for radio advertising, giving the best results. What we’re presenting here is the ideal. Of course you may not always be able to achieve the …

Dental Marketing Mastery #15: What’s better, custom or cookie cutter? The surprising answer

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Download Listen iTunes Stitcher Podcast Highlights: Understanding how your promotions look and sound Is originality preferable to something that isn’t? Left brained and …