Tag «social norms»

Internal Marketing Begets Referrals

By Howie Horrocks and Mark Dilatush For over 20 years we’ve often noted a rather odd dental office statistic. In surveying our client’s patients we always ask, “Would you refer Dr. Jones to your friends and family?” 90% of the time the patients answer in the affirmative, yet only about 10% refer effectively. Why? There …