Tag «Practice Ownership»

Passive Aggressive Marketing

Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …

#60: Choosing a Location for Your Practice

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Download Listen Podcast Highlights: The ideal practice How to get demographic data How to find the best markets The three most important factors when determining …

#58: Low or No Cost Marketing

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Download Listen Podcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local businesses Low-cost items Exploring the neighborhood The overlooked …

#56: Rip Off the Band-Aid!

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, “what …

#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …

#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your mother …

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …