Tag «PPC»

#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Download Listen Podcast Highlights Ideas vs. statistics Budget allocation basics The real target market you should be after Established budget formulas Building assets without going overbudget Building your marketing foundation Properly targeted …

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Download Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising’s effect on your online properties Over-allocating budget to a specific service you provide The expiration date on using PPC …