Tag «Podcast»

Dental Marketing Mastery #18: Design. What will make you, and what will break you!

Download Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the professional standards that should be met? The design philosophy that has …

Dental Marketing Mastery #5: What is Dental Web Content? Promoting Dentistry on Benefits, Not Price

In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists. We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do not believe in promoting based on …