Tag «Podcast»

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

#28: NPI Concierge. Online Appointment Scheduling Made Easy

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html Download Listen Podcast Highlights: Existing patients, specifically …

Dental Marketing Mastery #18: Design. What will make you, and what will break you!

Download Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the professional standards that should be met? The design philosophy that has …