Tag «New Patients»

#65: Find The Needles In Your Haystack

Cross-Referencing Your New Patients Download Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics. Podcast Highlights: Direct Mail The advertising …

#42: Commitments Part 2

Understand ROI, Close the Back Door, Commit to Capacity Download Listen In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem with …

What’s Wrong with Emergencies?

Occasionally I pound my spoon on my high chair about some aspect of dental marketing that I feel is being overlooked or under-considered. In this issue my spoon bashing rant is about emergency patients. It’s called: “Why do so many dentists hate emergency patients?” Subtitled: “What’s wrong with making some good dough today?” Yes, I’ve …