Tag «media types»

New Content Added, 7-27-2016

Some of the content added to our library this week, including billboards! Traditional-Style Videos: • Dollar Exams for New Patients: Advertises dollar exams for new patients. Is a great deal to bring new business. • ZOOM! Whitening products: Showcases ZOOM! whitening products for brilliantly white smiles. • Crowns: Describes how crowns strengthen a damaged tooth. …

Dental Marketing Mastery #14: Common Mistakes, Part 2. What Works, Marketable Attributes, and What REALLY Matters

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: Why using what you “like” can be an expensive pitfall. Taking input from non-professional sources on your marketing. Realizing that what …

Dental Marketing Mastery #5: What is Dental Web Content? Promoting Dentistry on Benefits, Not Price

In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists. We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do not believe in promoting based on …