Tag «media types»

The Four Things We Warn Dentists About

There are four things you really need to be aware of when you start a marketing campaign. Other dentists may not like what you are doing. The anti marketing crowd is getting smaller every day but there’s still a few left. If the dentist down the street thinks the miracles of modern dentistry should be …

#56: Rip Off the Band-Aid!

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, “what …

#36: How to Use Video | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Download Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video placement Communicability Length What should your video say? …

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

New Content Added: 10/13/2016

We added 25 new pieces of content to our library, accessible by Dental Web Content Subscribers. Check them out below: Traditional Style Videos: • Video indicating your office staff speaks Spanish and you’re welcoming new patients. • All-on-4 immediate load implants benefits. • Purpose and benefits of crowns for damaged teeth. • Video indicating that you’re …

The Best Formula for Radio Advertising

If you are considering using radio advertising to attract patients to your practice, you might benefit from our experience. Here is what we have found to be the best formula for radio advertising, giving the best results. What we’re presenting here is the ideal. Of course you may not always be able to achieve the …