Tag «Marketing»

Dental Marketing Mastery #18: Design. What will make you, and what will break you!

Download Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the professional standards that should be met? The design philosophy that has …

Content Recipe: KöR Whitening®

Show your patients they can get whiter teeth with our KöR Whitening® content, which can be customized for your practice. Last week we added the following: Animated Web Video    #10100    Place on your website, waiting room, or preferred social media platform (YouTube, Facebook, etc.) Traditional Video            #10172 Perfect for use …

Dental Marketing Mastery #16: Pre-Appointing Hygiene. You Want the Truth? You Can’t Handle the Truth!

In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! The fantasy of pre-appointing versus the reality …

Dental Marketing Mastery #15: What’s better, custom or cookie cutter? The surprising answer

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Download Listen iTunes Stitcher Podcast Highlights: Understanding how your promotions look and sound Is originality preferable to something that isn’t? Left brained and …

Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

Download Listen: Listen in iTunes Listen in Stitcher Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and its marketing spend Mistake …

Dental Marketing Mastery #5: What is Dental Web Content? Promoting Dentistry on Benefits, Not Price

In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists. We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do not believe in promoting based on …