Tag «Marketing Philosophy»

#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your mother …

#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Download Listen Podcast Highlights:   Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of TRULY branded dental practices How long does it take to …

#36: How to Use Video | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Download Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video placement Communicability Length What should your video say? …

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …

How Do You Thank Patients For Their Referrals?

The holidays cause us to dive into this subject: How do you thank patients for their referrals? First, the predictable caveat: State dental boards each have their own regulations about this topic. Be sure you don’t violate them! There is a concept to fully grasp regarding rewarding referring patients; the Social Exchange VS. the Monetary Exchange. …