Tag «marketable attributes»

#54: Are You Overlooking These Hidden Gems?

In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with our marketable attributes score card. Download Listen Podcast Highlights Being …

#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Download Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you make based on the demographics you are targeting How do people REALLY choose a dentist? …

#33: Four FREE Gifts for Your Practice

What’s this? It’s the holiday season, and we are giving away four free gifts for your practice. Download Listen: Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we’ve learned about marketing dentistry over the last 27 years. Can be found here: http://www.dentalwebcontent.com/npi_book_v3.html Filled with practical, usable, deployable information. 2. …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …

New Content Added: 9/29

We added 19 new pieces of advertising material added to Dental Web Content: Videos Customize these videos to fit your practice and use on your website, social media channels, or waiting room. Complete Dental Care Under One Roof Benefits of Six Month Smiles short-term orthodontics Benefits of short-term orthodontics such as PowerProx, Six Month Smiles, etc (non …

Content Recipe: KöR Whitening®

Show your patients they can get whiter teeth with our KöR Whitening® content, which can be customized for your practice. Last week we added the following: Animated Web Video    #10100    Place on your website, waiting room, or preferred social media platform (YouTube, Facebook, etc.) Traditional Video            #10172 Perfect for use …

Dental Marketing Mastery #14: Common Mistakes, Part 2. What Works, Marketable Attributes, and What REALLY Matters

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: Why using what you “like” can be an expensive pitfall. Taking input from non-professional sources on your marketing. Realizing that what …