Tag «Internet Marketing»

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

#28: NPI Concierge. Online Appointment Scheduling Made Easy

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html Download Listen Podcast Highlights: Existing patients, specifically …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …

New Content Added: 9/29

We added 19 new pieces of advertising material added to Dental Web Content: Videos Customize these videos to fit your practice and use on your website, social media channels, or waiting room. Complete Dental Care Under One Roof Benefits of Six Month Smiles short-term orthodontics Benefits of short-term orthodontics such as PowerProx, Six Month Smiles, etc (non …

Content Recipe: KöR Whitening®

Show your patients they can get whiter teeth with our KöR Whitening® content, which can be customized for your practice. Last week we added the following: Animated Web Video    #10100    Place on your website, waiting room, or preferred social media platform (YouTube, Facebook, etc.) Traditional Video            #10172 Perfect for use …

Dental Marketing Mastery #15: What’s better, custom or cookie cutter? The surprising answer

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Download Listen iTunes Stitcher Podcast Highlights: Understanding how your promotions look and sound Is originality preferable to something that isn’t? Left brained and …