Tag «Internet Marketing»

#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Download Listen Podcast Highlights:   Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of TRULY branded dental practices How long does it take to …

New Content: January 4, 2017

Videos Have a video customized for your website, social media, or waiting room. Benefits of using an electric toothbrush. Traditional-style video. Wisdom teeth evaluation in young adults. Discusses extraction before they head off to college. Narrated, traditional style. Benefits of Propel Orthodontics for accelerating treatment for people using clear aligners. Traditional-style video. Benefits of scheduling …

#33: Four FREE Gifts for Your Practice

What’s this? It’s the holiday season, and we are giving away four free gifts for your practice. Download Listen: Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we’ve learned about marketing dentistry over the last 27 years. Can be found here: http://www.dentalwebcontent.com/npi_book_v3.html Filled with practical, usable, deployable information. 2. …

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

#28: NPI Concierge. Online Appointment Scheduling Made Easy

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html Download Listen Podcast Highlights: Existing patients, specifically …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …