Tag «Internal Marketing»

#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring

Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Download Listen Follow us on iTunes Follow us on Stitcher Follow us on Libsyn Episode Highlights: Committing to tracking Online timing Offline timing Getting the …

The Four Things We Warn Dentists About

There are four things you really need to be aware of when you start a marketing campaign. Other dentists may not like what you are doing. The anti marketing crowd is getting smaller every day but there’s still a few left. If the dentist down the street thinks the miracles of modern dentistry should be …

#58: Low or No Cost Marketing

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Download Listen Podcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local businesses Low-cost items Exploring the neighborhood The overlooked …

#54: Are You Overlooking These Hidden Gems?

In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with our marketable attributes score card. Download Listen Podcast Highlights Being …

#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …