Tag «Demographics»

#60: Choosing a Location for Your Practice

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Download Listen Podcast Highlights: The ideal practice How to get demographic data How to find the best markets The three most important factors when determining …

#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …

Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

Download Listen: Listen in iTunes Listen in Stitcher Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and its marketing spend Mistake …