Tag «Common Mistakes»

#56: Rip Off the Band-Aid!

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, “what …

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Download Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising’s effect on your online properties Over-allocating budget to a specific service you provide The expiration date on using PPC …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …

Dental Marketing Mastery #16: Pre-Appointing Hygiene. You Want the Truth? You Can’t Handle the Truth!

In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! The fantasy of pre-appointing versus the reality …

Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

Download Listen: Listen in iTunes Listen in Stitcher Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and its marketing spend Mistake …