Tag «Budgeting»

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Download Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising’s effect on your online properties Over-allocating budget to a specific service you provide The expiration date on using PPC …

#33: Four FREE Gifts for Your Practice

What’s this? It’s the holiday season, and we are giving away four free gifts for your practice. Download Listen: Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we’ve learned about marketing dentistry over the last 27 years. Can be found here: http://www.dentalwebcontent.com/npi_book_v3.html Filled with practical, usable, deployable information. 2. …

Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

Download Listen: Listen in iTunes Listen in Stitcher Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and its marketing spend Mistake …