Tag «Advertising»

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

#28: NPI Concierge. Online Appointment Scheduling Made Easy

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html Download Listen Podcast Highlights: Existing patients, specifically …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …

How Do You Thank Patients For Their Referrals?

The holidays cause us to dive into this subject: How do you thank patients for their referrals? First, the predictable caveat: State dental boards each have their own regulations about this topic. Be sure you don’t violate them! There is a concept to fully grasp regarding rewarding referring patients; the Social Exchange VS. the Monetary Exchange. …

New Content: 10/28

We’ve been hard at work adding new content to our ever growing library. Want to use these items for your practice? Become a member today at www.dentalwebcontent.com Videos Use these videos on your website, social media, waiting room, and more to showcase the benefits of your various services. Dental Implants: Benefits of replacing missing teeth with …

New Content Added: 9/29

We added 19 new pieces of advertising material added to Dental Web Content: Videos Customize these videos to fit your practice and use on your website, social media channels, or waiting room. Complete Dental Care Under One Roof Benefits of Six Month Smiles short-term orthodontics Benefits of short-term orthodontics such as PowerProx, Six Month Smiles, etc (non …

The Best Formula for Radio Advertising

If you are considering using radio advertising to attract patients to your practice, you might benefit from our experience. Here is what we have found to be the best formula for radio advertising, giving the best results. What we’re presenting here is the ideal. Of course you may not always be able to achieve the …

What’s Wrong with Emergencies?

Occasionally I pound my spoon on my high chair about some aspect of dental marketing that I feel is being overlooked or under-considered. In this issue my spoon bashing rant is about emergency patients. It’s called: “Why do so many dentists hate emergency patients?” Subtitled: “What’s wrong with making some good dough today?” Yes, I’ve …