Tag «Advertising»

The Best Formula for Radio Advertising

If you are considering using radio advertising to attract patients to your practice, you might benefit from our experience. Here is what we have found to be the best formula for radio advertising, giving the best results. What we’re presenting here is the ideal. Of course you may not always be able to achieve the …

What’s Wrong with Emergencies?

Occasionally I pound my spoon on my high chair about some aspect of dental marketing that I feel is being overlooked or under-considered. In this issue my spoon bashing rant is about emergency patients. It’s called: “Why do so many dentists hate emergency patients?” Subtitled: “What’s wrong with making some good dough today?” Yes, I’ve …

Dental Marketing Mastery #18: Design. What will make you, and what will break you!

Download Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the professional standards that should be met? The design philosophy that has …

Content Recipe: KöR Whitening®

Show your patients they can get whiter teeth with our KöR Whitening® content, which can be customized for your practice. Last week we added the following: Animated Web Video    #10100    Place on your website, waiting room, or preferred social media platform (YouTube, Facebook, etc.) Traditional Video            #10172 Perfect for use …

New Content Added, 7-27-2016

Some of the content added to our library this week, including billboards! Traditional-Style Videos: • Dollar Exams for New Patients: Advertises dollar exams for new patients. Is a great deal to bring new business. • ZOOM! Whitening products: Showcases ZOOM! whitening products for brilliantly white smiles. • Crowns: Describes how crowns strengthen a damaged tooth. …

Dental Marketing Mastery #15: What’s better, custom or cookie cutter? The surprising answer

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Download Listen iTunes Stitcher Podcast Highlights: Understanding how your promotions look and sound Is originality preferable to something that isn’t? Left brained and …