Tag «Advertising»

#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring

Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Download Listen Follow us on iTunes Follow us on Stitcher Follow us on Libsyn Episode Highlights: Committing to tracking Online timing Offline timing Getting the …

#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning

We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Download Listen Podcast Highlights: Budget misallocations Rotating services Deployment costs Avoiding the niche trap The biggest myth about capacity The numbers to look at when planning for capacity …

#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Download Listen Podcast Highlights Ideas vs. statistics Budget allocation basics The real target market you should be after Established budget formulas Building assets without going overbudget Building your marketing foundation Properly targeted …

Top Ten Podcasts (As of July!)

Top 10 Most Downloaded Podcasts After over 60 episodes, we decided to put together a list of the top 10 most downloaded podcasts! Enjoy! #1: The Two Halves of the Dental Market #23: Considering EDDM? (Every Door Direct Mail) #4: How to Budget Your Marketing #11: Direct Mail: The King of Advertising #22: Phone Coverage …

Passive Aggressive Marketing

Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …

The Four Things We Warn Dentists About

There are four things you really need to be aware of when you start a marketing campaign. Other dentists may not like what you are doing. The anti marketing crowd is getting smaller every day but there’s still a few left. If the dentist down the street thinks the miracles of modern dentistry should be …