The Best Formula for Radio Advertising

If you are considering using radio advertising to attract patients to your practice, you might benefit from our experience. Here is what we have found to be the best formula for radio advertising, giving the best results. What we’re presenting here is the ideal. Of course you may not always be able to achieve the …

Content Added: 9/14

Check out the newest pieces that we added to Dental Web Content! If you aren’t a customer, you can sign up here and get access to everything your practice needs to start creating new patients. Traditional-Style Videos Traditional-style videos with narration describing health concerns associated with their topic. Sleep Apnea Dollar Exams Intra-Oral Camera Technology …

What’s Wrong with Emergencies?

Occasionally I pound my spoon on my high chair about some aspect of dental marketing that I feel is being overlooked or under-considered. In this issue my spoon bashing rant is about emergency patients. It’s called: “Why do so many dentists hate emergency patients?” Subtitled: “What’s wrong with making some good dough today?” Yes, I’ve …

New Content: Cerec® Crowns

Do your patients know you do CEREC® crowns? Show them on social media with these new pieces of content, just uploaded to our ever-growing advertising library. CEREC-Cad/Cam #3 Social Media Posting. Informative write up, includes text and image. CEREC-Cad/Cam #4 Social Media Posting. Informative write up, includes text and image.

Dental Marketing Mastery #18: Design. What will make you, and what will break you!

Download Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the professional standards that should be met? The design philosophy that has …

Content Recipe: KöR Whitening®

Show your patients they can get whiter teeth with our KöR Whitening® content, which can be customized for your practice. Last week we added the following: Animated Web Video    #10100    Place on your website, waiting room, or preferred social media platform (YouTube, Facebook, etc.) Traditional Video            #10172 Perfect for use …

Dental Marketing Mastery #16: Pre-Appointing Hygiene. You Want the Truth? You Can’t Handle the Truth!

In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! The fantasy of pre-appointing versus the reality …

Content Recipe: Dental Implants

How do you communicate to your existing or potential patients that you do implants? Our library contains the following that can help you out. Videos: These can be customized to your practice for use on your website, social media, or even your waiting room: Part # 10123 Part # 10098 Social Media Posts Part # …