#33: Four FREE Gifts for Your Practice

What’s this? It’s the holiday season, and we are giving away four free gifts for your practice. Download Listen: Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we’ve learned about marketing dentistry over the last 27 years. Can be found here: http://www.dentalwebcontent.com/npi_book_v3.html Filled with practical, usable, deployable information. 2. …

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …

#28: NPI Concierge. Online Appointment Scheduling Made Easy

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html Download Listen Podcast Highlights: Existing patients, specifically …

#27: It’s Not All About You!

In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Download Listen The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html Podcast Highlights: Are you promoting the right services? Do you HAVE …

New Content, November 2016

Video Content Insurance – Maximize Benefits, COLORFUL ANIMATION/MALE voice-over Insurance – Maximize Benefits, COLORFUL ANIMATION/FEMALE voice-over Reviews – Request Facebook & Google + Reviews, COLORFUL ANIMATION/MALE voice-over Reviews – Request Facebook & Google + Reviews, COLORFUL ANIMATION/FEMALE voice-over LANAP™, the Laser-Assisted New Attachment Procedure, as an alternative to traditional gum surgery for the treatment of …

How Do You Thank Patients For Their Referrals?

The holidays cause us to dive into this subject: How do you thank patients for their referrals? First, the predictable caveat: State dental boards each have their own regulations about this topic. Be sure you don’t violate them! There is a concept to fully grasp regarding rewarding referring patients; the Social Exchange VS. the Monetary Exchange. …