#42: Commitments Part 2

Understand ROI, Close the Back Door, Commit to Capacity Download Listen In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem with …

#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your mother …

#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Download Listen Podcast Highlights:   Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of TRULY branded dental practices How long does it take to …

#38: The Truth About Duplicate Content

Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Download Listen Podcast highlights: What’s real and what’s not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs. unproven Website companies Dentists who want to write every word on their website Google’s algorithm

Valentine’s Day! New Content For Your Practice, 1-27-2017

Valentine’s Day Content Facebook/Social Media Posts Valentines Day 1 – Facebook Boost Ad promoting Valentines Day. Text and Image included. New Part# 11328 Valentines Day 2 – Facebook Boost Ad promoting Valentines Day. Text and Image included. New Part# 11329 Valentine’s Day 3 – Download and post on Facebook, Twitter, Pinterest, or other social media. New Part# …

New Content, 1-19-2017

Video Schedule Online: Narrated traditional video letting patients know they can schedule online from your website, using Concierge’s online scheduling module. New Part# 11304 Rack Cards – Schedule Visit Online All Rack Cards are printer-ready PDFs. Customize with your practice information, and print to display in your office and waiting room. Concierge Version 1. New Part# 11298 …

#36: How to Use Video | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Download Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video placement Communicability Length What should your video say? …