#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Download Listen Podcast Highlights:   Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of TRULY branded dental practices How long does it take to …

#38: The Truth About Duplicate Content

Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Download Listen Podcast highlights: What’s real and what’s not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs. unproven Website companies Dentists who want to write every word on their website Google’s algorithm

Valentine’s Day! New Content For Your Practice, 1-27-2017

Valentine’s Day Content Facebook/Social Media Posts Valentines Day 1 – Facebook Boost Ad promoting Valentines Day. Text and Image included. New Part# 11328 Valentines Day 2 – Facebook Boost Ad promoting Valentines Day. Text and Image included. New Part# 11329 Valentine’s Day 3 – Download and post on Facebook, Twitter, Pinterest, or other social media. New Part# …

New Content, 1-19-2017

Video Schedule Online: Narrated traditional video letting patients know they can schedule online from your website, using Concierge’s online scheduling module. New Part# 11304 Rack Cards – Schedule Visit Online All Rack Cards are printer-ready PDFs. Customize with your practice information, and print to display in your office and waiting room. Concierge Version 1. New Part# 11298 …

#36: How to Use Video | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Download Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video placement Communicability Length What should your video say? …

New Content: January 4, 2017

Videos Have a video customized for your website, social media, or waiting room. Benefits of using an electric toothbrush. Traditional-style video. Wisdom teeth evaluation in young adults. Discusses extraction before they head off to college. Narrated, traditional style. Benefits of Propel Orthodontics for accelerating treatment for people using clear aligners. Traditional-style video. Benefits of scheduling …

New Content, December 2016

Billboards Size: 48×14. ZIP file contains PDF proof plus Adobe Illustrator file and included fonts and images. Customize with your practice information. Teeth Whitening 1 Teeth Whitening 2 Brochures Rack card style brochures. Print in-house or via your local printer and display in your reception area, etc. Benefits of Laser Whitening Causes and Effects of Bruxism, …