#54: Are You Overlooking These Hidden Gems?

In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with our marketable attributes score card. Download Listen Podcast Highlights Being …

#53: Emergencies! Yuck! | Not So Fast…

Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Download Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of emergencies due to missed care Why emergencies don’t have to …

#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Download Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you make based on the demographics you are targeting How do people REALLY choose a dentist? …

Oral Cancer Content: New Videos Added 4-21-2017

Educate your patients about oral cancer, let your patients know that you offer oral cancer screening, and more with these customizable videos. Want to use these videos for  your practice? Sign up for a Dental Web Content account today! Oral Cancer – Color Animation, Female Voice-Over. New Part# 11557 Oral Cancer – Color Animation, Female Voice-Over. New …

#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …

61 Pieces of New Dental Advertising Content, 4-4-2017

We added 61 pieces of new content for Dental Web Content Subscribers. Check them out! If you are not a Dental Web Content subscriber, sign up for a trial today here: https://mediacenter.dentalwebcontent.com/Register.aspx Videos Videos are customized with your practice information. Use these on your website, your social media channels, and/or your waiting rooms. Traditional-style video using …

#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice

Download Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” Magazines for a specialized audience Hitting the top 20% of the market Trifolds, Magazines, …

#46: Internet Strategy | Connecting the Dots

We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. Download Listen Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM Podcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an exercise The psychology behind clicking on …