#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …

61 Pieces of New Dental Advertising Content, 4-4-2017

We added 61 pieces of new content for Dental Web Content Subscribers. Check them out! If you are not a Dental Web Content subscriber, sign up for a trial today here: https://mediacenter.dentalwebcontent.com/Register.aspx Videos Videos are customized with your practice information. Use these on your website, your social media channels, and/or your waiting rooms. Traditional-style video using …

#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice

Download Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” Magazines for a specialized audience Hitting the top 20% of the market Trifolds, Magazines, …

#46: Internet Strategy | Connecting the Dots

We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. Download Listen Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM Podcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an exercise The psychology behind clicking on …

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Download Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising’s effect on your online properties Over-allocating budget to a specific service you provide The expiration date on using PPC …

42 Pieces of New Content, 3-2-2017

Radio Scripts Use these scripts in your local radio promotions. Propel Orthodontics Radio Script. New Part# 11367 Social Media Contain text and images. Use on Facebook, Pinterest, Twitter, and your other social media properties. Sealants 1 – Social Media Posting. Informative short write-up about Sealants. Text and image included.  New Part# 11360 Sealants 2 – …

#42: Commitments Part 2

Understand ROI, Close the Back Door, Commit to Capacity Download Listen In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem with …

#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your mother …