Dental Marketing Mastery #15: What’s better, custom or cookie cutter? The surprising answer

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Download Listen iTunes Stitcher Podcast Highlights: Understanding how your promotions look and sound Is originality preferable to something that isn’t? Left brained and …

Dental Marketing Mastery #14: Common Mistakes, Part 2. What Works, Marketable Attributes, and What REALLY Matters

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Listen in iTunes Listen in Stitcher Podcast Highlights: Why using what you “like” can be an expensive pitfall. Taking input from non-professional sources on your marketing. Realizing that what …

Dental Marketing Mastery #13: Common Mistakes, Part 1. How to get out of your own way!

Download Listen: Listen in iTunes Listen in Stitcher Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and its marketing spend Mistake …

Dental Marketing Mastery #5: What is Dental Web Content? Promoting Dentistry on Benefits, Not Price

In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists. We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do not believe in promoting based on …