Category «Dental Marketing»

11 Things Every New Dental Office Should Do

Invest in the least risk marketing first. Don’t start out with radio, TV, expensive magazines or billboards. Doing marketing out of the proper sequence puts your dollars at risk. Marketing is an inherently risky activity. Guard your marketing dollars and protect against excessive risk. Signage. Both external and internal. Your outside sign is critical. People …

Passive Aggressive Marketing

Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …

The Four Things We Warn Dentists About

There are four things you really need to be aware of when you start a marketing campaign. Other dentists may not like what you are doing. The anti marketing crowd is getting smaller every day but there’s still a few left. If the dentist down the street thinks the miracles of modern dentistry should be …

Internal Marketing Begets Referrals

By Howie Horrocks and Mark Dilatush For over 20 years we’ve often noted a rather odd dental office statistic. In surveying our client’s patients we always ask, “Would you refer Dr. Jones to your friends and family?” 90% of the time the patients answer in the affirmative, yet only about 10% refer effectively. Why? There …

#57: Taking on an Associate

Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Download Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments: when is the right time to take an associate …

How Do You Thank Patients For Their Referrals?

The holidays cause us to dive into this subject: How do you thank patients for their referrals? First, the predictable caveat: State dental boards each have their own regulations about this topic. Be sure you don’t violate them! There is a concept to fully grasp regarding rewarding referring patients; the Social Exchange VS. the Monetary Exchange. …