Category «Dental Marketing Mastery Podcast»

#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your mother …

#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Download Listen Podcast Highlights:   Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of TRULY branded dental practices How long does it take to …

#38: The Truth About Duplicate Content

Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Download Listen Podcast highlights: What’s real and what’s not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs. unproven Website companies Dentists who want to write every word on their website Google’s algorithm

#36: How to Use Video | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Download Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video placement Communicability Length What should your video say? …

#33: Four FREE Gifts for Your Practice

What’s this? It’s the holiday season, and we are giving away four free gifts for your practice. Download Listen: Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we’ve learned about marketing dentistry over the last 27 years. Can be found here:¬†http://www.dentalwebcontent.com/npi_book_v3.html Filled with practical, usable, deployable information. 2. …

#31: The Niche Trap

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry’s past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable attributes Radio spots Is reduced price a niche trap? …