Category «Dental Marketing Mastery Podcast»

#53: Emergencies! Yuck! | Not So Fast…

Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Download Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of emergencies due to missed care Why emergencies don’t have to …

#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Download Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you make based on the demographics you are targeting How do people REALLY choose a dentist? …

#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Download Listen Join our Facebook group: https://www.facebook.com/groups/dentalmarketingmasterycommunity/ The importance of a wide-area analysis The ratio of potential patients to doctors every …

#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice

Download Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” Magazines for a specialized audience Hitting the top 20% of the market Trifolds, Magazines, …

#46: Internet Strategy | Connecting the Dots

We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. Download Listen Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM Podcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an exercise The psychology behind clicking on …

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Download Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising’s effect on your online properties Over-allocating budget to a specific service you provide The expiration date on using PPC …

#42: Commitments Part 2

Understand ROI, Close the Back Door, Commit to Capacity Download Listen In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem with …

#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Download Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships “Predictably Irrational” Why you don’t give your mother …