Category «Dental Marketing Mastery Podcast»

#61: ADA Show Special

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if …

#60: Choosing a Location for Your Practice

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Download Listen Podcast Highlights: The ideal practice How to get demographic data How to find the best markets The three most important factors when determining …

#59: SEO Defined

What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO. Download Listen Podcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page SEO? Google algorithm changes On-page SEO basics The importance of content …

#58: Low or No Cost Marketing

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Download Listen Podcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local businesses Low-cost items Exploring the neighborhood The overlooked …

#57: Taking on an Associate

Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Download Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments: when is the right time to take an associate …

#56: Rip Off the Band-Aid!

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, “what …

#55: What Makes a Good Video?

What makes a good video? That depends on what you’re using it for, where it’s at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos. Download Listen: Podcast Highlights: The three types of video The importance of a script …

#54: Are You Overlooking These Hidden Gems?

In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with our marketable attributes score card. Download Listen Podcast Highlights Being …

#53: Emergencies! Yuck! | Not So Fast…

Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Download Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of emergencies due to missed care Why emergencies don’t have to …

#52: How to Help Your Marketing Firm

In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you, and why! Download Listen Podcast Highlights: Clients that have stayed with a our marketing company for years – what do they have in common? The value of responsiveness Avoiding the waiting game Agreeing that the big picture involves …

#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Download Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you make based on the demographics you are targeting How do people REALLY choose a dentist? …