Category «Dental Marketing Mastery Podcast»

#65: Find The Needles In Your Haystack

Cross-Referencing Your New Patients Download Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics. Podcast Highlights: Direct Mail The advertising …

Top Ten Podcasts (As of July!)

Top 10 Most Downloaded Podcasts After over 60 episodes, we decided to put together a list of the top 10 most downloaded podcasts! Enjoy! #1: The Two Halves of the Dental Market #23: Considering EDDM? (Every Door Direct Mail) #4: How to Budget Your Marketing #11: Direct Mail: The King of Advertising #22: Phone Coverage …

#61: ADA Show Special

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if …

#60: Choosing a Location for Your Practice

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Download Listen Podcast Highlights: The ideal practice How to get demographic data How to find the best markets The three most important factors when determining …

#59: SEO Defined

What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO. Download Listen Podcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page SEO? Google algorithm changes On-page SEO basics The importance of content …

#58: Low or No Cost Marketing

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Download Listen Podcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local businesses Low-cost items Exploring the neighborhood The overlooked …

#57: Taking on an Associate

Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Download Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments: when is the right time to take an associate …

#56: Rip Off the Band-Aid!

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, “what …

#55: What Makes a Good Video?

What makes a good video? That depends on what you’re using it for, where it’s at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos. Download Listen: Podcast Highlights: The three types of video The importance of a script …