#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning

We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.

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Podcast Highlights:

  • Budget misallocations
  • Rotating services
  • Deployment costs
  • Avoiding the niche trap
  • The biggest myth about capacity
  • The numbers to look at when planning for capacity
  • Maintaining predictable results
  • Impressions