#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.

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Podcast Highlights

  • Ideas vs. statistics
  • Budget allocation basics
  • The real target market you should be after
  • Established budget formulas
  • Building assets without going overbudget
  • Building your marketing foundation
  • Properly targeted direct mail
  • Risk management real estate
  • Geography and risk management
  • Local PPC
  • Using the internet for niche marketing