#72: Preparing for Next Year Part 1: Budgeting

How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice’s 2018 marketing plan.
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Podcast highlights:
  • What to do from October to December
  • Why “getting bored” is the enemy
  • The formula to find out how much you should spend on marketing
  • Avoiding needless stress
  • Should you raise or lower your budget?
  • Are you at capacity? What is your definition of capacity?
  • Having the right mindset going into the future
  • Minimizing risk by diversifying your marketing
  • What worked, what didn’t, and how to tell
  • Result tracking crash course
  • Statistics vs. feelings