#69: Keeping It Real With Sandy Pardue

Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more!

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Podcast Highlights:

  • How dentists who invest in marketing can get more from the opportunities marketing creates
  • The importance of a welcoming person on the phone
  • How no phone training can mean death
  • Live calling practices
  • The importance of returning missed calls
  • Patient retention: why patients quit
  • Staff indifference
  • How your leadership attitude affects staff
  • Treatment and followup
  • Not being afraid of facing truths
  • Not degrading the customer