#65: Find The Needles In Your Haystack

Cross-Referencing Your New Patients

What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics.

Podcast Highlights:

  • Direct Mail
  • The advertising medium that works all the time
  • Multiple, long-term markets
  • Managing online and offline mediums
  • Call tracking
  • The internet’s effect on call volume
  • The average calls per year from a good mail campaign
  • Properly sourcing new patients
  • Your website isn’t generating as many patients as you think it is
  • EDDM vs. bulk mail
  • Our ADA show special