#63: The Components of a Marketing Plan

Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?
Listen

Podcast Highlights:
  • Knowing your fundamentals
  • Location analysis
  • Supply and demand in your area
  • Reaching the top 40% of your local market
  • How marketable are you? Find out here
  • What is your unique selling proposition?
  • Local schools, charities, college
  • Avoid being boring
  • Using what has worked, getting rid of what hasn’t
  • Advertising tech and public relations
  • Using the right mix of messaging
  • BUDGET
  • How is your competition?