Monthly archives: July, 2017

11 Things Every New Dental Office Should Do

Invest in the least risk marketing first. Don’t start out with radio, TV, expensive magazines or billboards. Doing marketing out of the proper sequence puts your dollars at risk. Marketing is an inherently risky activity. Guard your marketing dollars and protect against excessive risk. Signage. Both external and internal. Your outside sign is critical. People …

Top Ten Podcasts (As of July!)

Top 10 Most Downloaded Podcasts After over 60 episodes, we decided to put together a list of the top 10 most downloaded podcasts! Enjoy! #1: The Two Halves of the Dental Market #23: Considering EDDM? (Every Door Direct Mail) #4: How to Budget Your Marketing #11: Direct Mail: The King of Advertising #22: Phone Coverage …

Passive Aggressive Marketing

Passive: submissive, acquiescent, unresisting, unassertive, compliant, pliant, obedient, docile Aggressive: assertive, pushy, forceful, vigorous, energetic, dynamic Take a moment to absorb the synonyms for both words, passive and aggressive. Which of these words would you like someone to use, when they describe the advertising you deploy to promote your dental practice? If you are like …

#61: ADA Show Special

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if …

The Four Things We Warn Dentists About

There are four things you really need to be aware of when you start a marketing campaign. Other dentists may not like what you are doing. The anti marketing crowd is getting smaller every day but there’s still a few left. If the dentist down the street thinks the miracles of modern dentistry should be …

Internal Marketing Begets Referrals

By Howie Horrocks and Mark Dilatush For over 20 years we’ve often noted a rather odd dental office statistic. In surveying our client’s patients we always ask, “Would you refer Dr. Jones to your friends and family?” 90% of the time the patients answer in the affirmative, yet only about 10% refer effectively. Why? There …

#60: Choosing a Location for Your Practice

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Download Listen Podcast Highlights: The ideal practice How to get demographic data How to find the best markets The three most important factors when determining …