#55: What Makes a Good Video?

What makes a good video? That depends on what you’re using it for, where it’s at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.
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Podcast Highlights:
  • The three types of video
  • The importance of a script
  • The makeup person
  • Proper clothing for the camera
  • How many videos is too many?
  • How long should your video be?
  • The meet the doctor/team video is the most viewed
  • Building trust
  • What NOT to do with your eyes
  • The traditional video
  • Where to place videos
  • Reception room video best practices
  • What makes good narration?
  • Website video best practices
  • Leveraging social media
  • Animated video best practices
  • Benefits of animated video
  • Under-utilized mediums
  • Videos for customers, not for dentists!