#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.

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Podcast Highlights:

  • Are you overly concerned about your offer?
  • The different offers you make based on the demographics you are targeting
  • How do people REALLY choose a dentist?
  • Using patient-friendly language
  • Copy is for people, not for you!
  • Understanding features vs. benefits
  • The flaw behind “We have CEREC”
  • How to advertise your technology
  • “We can take care of this today”
  • Convenience
  • How to advertise your new gizmos
  • Understanding the difference between dentist benefits and patient benefits
  • Marketable attributes
  • Writing easily digestible content