What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.
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- The importance of a wide-area analysis
- The ratio of potential patients to doctors every practice should seek
- Risk and dental marketing
- Different practice ownership scenarios
- Why do you see dozens of practices side by side?
- The correct budget allocation for a new practice
- How long to run your practice on this budget
- Call tracking and call management
- Staff training
- Applying budget properly