#50: Lifecycle of Marketing a Practice

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.

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  • The importance of a wide-area analysis
  • The ratio of potential patients to doctors every practice should seek
  • Risk and dental marketing
  • Different practice ownership scenarios
  • Why do you see dozens of practices side by side?
  • The correct budget allocation for a new practice
  • How long to run your practice on this budget
  • Call tracking and call management
  • Staff training
  • Applying budget properly