#49: Who Are You? | Avoiding Bad Perceptions

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Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
  • The person at the grocery store
  • Why people don’t want to go the dentist in the first place
  • Views depend on demographics
  • The 50/50 split
  • The deals trap
  • “The cheap dentist in town”
  • Corporate dentistry’s effect on you
  • Why “what should the offer be?” is NOT the question you want to ask
  • The expenses of rebranding
  • The right mix of messaging
  • How to promote multiple services and avoid the niche trap
  • Using your website effectively