#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice


In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.

Podcast Highlights

  • Setting the marketing foundation
  • Specialists
  • Dealing with a capacity increase
  • Getting this practice to the “next level”
  • Magazines for a specialized audience
  • Hitting the top 20% of the market
  • Trifolds, Magazines, and multi-niche advertising
  • Setting up online scheduling and review management
  • Setting up lead capture and appointment capture
  • How to promote both the practice AND its niches
  • Marketing as a specialist