#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.

Download
Listen

Podcast Highlights:

  • The problem with putting all of your eggs into one basket
  • Offline advertising’s effect on your online properties
  • Over-allocating budget to a specific service you provide
  • The expiration date on using PPC only
  • Avoiding the “niche trap”
  • Taking advantage of decreased competition in offline media
  • Reallocating budget to drive more family patients
  • Proper ad rotation strategies