#42: Commitments Part 2

Understand ROI, Close the Back Door, Commit to Capacity

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In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.
Understand ROI

  • What is exponential ROI?
  • The problem with measuring in only 30 day increments
  • Tracking first year production
  • Projecting ROI
  • The problem with measuring first line responders
  • Secondary and tertiary responders

Keeping the Back Door Closed

  • The pitfalls of being a new patient junkie
  • Keeping existing patients
  • Practice Analysis Worksheet: email josh@newpatientsinc.com┬áto receive it

Commit to Capacity

  • The number of days that a patient will wait to see you
  • How to reduce patient no shows
  • Asking yourself, “If a new patient called today, what’s the earliest I could see him or her?”