Transactional vs. Social Relationships
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?
- The importance of internal promotions
- Avoiding the state board
- Types of relationships
- Transactional Relationships
- Social relationships
- “Predictably Irrational”
- Why you don’t give your mother in law $300 for cooking dinner
- Making patient relationships social
- Receiving a gift when expected vs. when it’s unexpected
- When is the best time to offer incentives?
- The two halves of the dental market
- Transactional customers vs. social customers