#41: Referrals! How to Ask, Reward, and Incentivize

Transactional vs. Social Relationships

How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?

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Podcast Highlights

  • The importance of internal promotions
  • Avoiding the state board
  • Types of relationships
  • Transactional Relationships
  • Social relationships
  • “Predictably Irrational”
  • Why you don’t give your mother in law $300 for cooking dinner
  • Making patient relationships social
  • Receiving a gift when expected vs. when it’s unexpected
  • Incentives
  • When is the best time to offer incentives?
  • The two halves of the dental market
  • Transactional customers vs. social customers