What commitments can you make to yourself for a better practice? In this episode, we explain.
- View your practice as a business
- Fighting reimbursement entities, corporate entities
- Your mental image of a “practice”
- “I don’t need marketing. I have organic referrals”
- Commit to a marketing budget
- Where your money went vs. where it should go
- The vicious cycle of starting and stopping
- Avoiding “starting over” every time you market
- Commit to ROI tracking the right way
- Source your new patients
- Call tracking
- Understand what customers are looking for and access more education
- You have a choice!