In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.
- Definition of Branding and Branded
- How people FEEL about you, their perspectives
- What is achievable for the average dentist
- The amount of TRULY branded dental practices
- How long does it take to establish a brand?
- Newer practices vs. transition of ownership
- How far should you try to brand?
- The dangers of price incentives on branding
- Mismatching your advertising with who you are
- Avoiding the “race to the bottom”
- The ideal mix of traits to showcase