#39: Branding vs. Branded

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.

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Podcast Highlights:

 

  • Definition of Branding and Branded
  • How people FEEL about you, their perspectives
  • What is achievable for the average dentist
  • The amount of TRULY branded dental practices
  • How long does it take to establish a brand?
  • Newer practices vs. transition of ownership
  • How far should you try to brand?
  • The dangers of price incentives on branding
  • Mismatching your advertising with who you are
  • Avoiding the “race to the bottom”
  • The ideal mix of traits to showcase