#37: Rural Vs. Urban Marketing

In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.

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Podcast highlights:

  • Geographic differences
  • Media type differences
    • Internal marketing
    • Internet marketing
    • Direct mail
  • What to do if you’re in between rural and urban areas?
  • Natural obstacles vs. man made obstacles
  • Competing with other dentists in these settings
  • Mediums available in rural that are not available in urban, and vice versa
  • Understanding how all practices are unique
  • Understanding the WHY of dental marketing